Product Market Fit

Topic

Evaluating the Product Market Fit (PMF) is a task initially undertaken by the Product Management (Product Owner) whilst crating the business case. It aims to confirm who are the target customers (users) are to ensure the created product will satisfy the market needs.

Typically represented as a infographic the chart shows clearly the performance of the product over time. initial users, sustained users. The performance of the product within the timeline reveals the strength of the Net Promoter Score (NPS) which is a customer loyalty metric that measures the likelihood of customers recommending a product.

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