9 July 2009, Monetical Limited, Cambridge, the sole provider of an online consulting software service tailored to support complex business change programmes undertaken by software and I.T organisations or consulting firms on behalf of their clients, gives an intellectual boost to its market led and commercial growth consulting programmes.

The new competitor analysis and positioning intellect, now available in Monetical knowledge base in the form of a series of checklists, guidelines and audits, have been prepared by UK leading expertise in the fields of commercial, marketing and financial management. Cost effective access to this intellect ensures our Clients migrate from a cost plus margin to a pricing model that is more sensitive to customer purchasing behaviors, competitor positioning and market dynamics.

Value based pricing mechanism helps develop a consistent approach to dynamically changing the price of products, services or solutions on an opportunity basis. The suite of value based pricing guidelines and best practices allow organisations to adopt this outside-in market backed pricing mechanism to increase profitability, which is an important part of any successful market led or commercial growth programme.

Preconfigured best practice guidelines, actions and checklists ensure the organisations can quickly and efficiently make changes to existing processes and systems to support this change. As a result, this new pricing strategy drives greater profitability from existing and new products, services or solutions.