Market led commercial growth receives intellectual boost

28 June 2009, Monetical Limited, Cambridge, the sole provider of an online consulting software platform tailored to support complex business change programmes undertaken by software and I.T organisations or consulting firms on behalf of their clients, gives an intellectual boost to its market led commercial growth consulting programme.

The new competitor analysis and positioning intellect, now available in Monetical knowledge base in the form of a series of checklists, guidelines and audits, have been prepared by UK leading expertise in the fields of commercial, marketing and financial management is now part of the standard market led commercial growth programme. Cost effective access to this intellect ensures our Clients continue to follow the best critical path to programme success, ensuring programme performance optimisation easily, timely and with minimum effort.

Competitor analysis and positioning intellect covers:
  • Roles & responsibilities (capturing, analysing & publishing competitor intelligence)
  • Tools and techniques
  • Identification (direct and indirect)
  • Competitor protection (IP, security & loyalty)
  • Strategy & positioning (segmentation, markets & value chain) Pricing structure (base costs, licensing & discounting)
  • Offering Innovation (SWOT analysis)
  • Commercial diagnosis (win / loss analysis)

    About Monetical

    Based in Cambridge, UK, Monetical is a software organisation that creates value for software and I.T. companies by enabling them to constantly improve their performance and promoting best practices. Our ready-to-go global collaborative consulting software platform provides programme managers and consulting firms with cost-effective access to the appropriate industry expertise, unique analytical capabilities and predefined programme workflows for the identification and understanding of key performance influences. Our platform ensures programme owners and stakeholders are carefully guided through the necessary stages of any number of business change programmes. For a comprehensive description of Monetical and its solutions, please write to info@monetical.com or visit www.monetical.com